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MTV has recruited Lars Silberbauer, who previously built up Lego’s global digital-content efforts, as senior VP for Viacom’s MTV Digital Studios.
In the newly established role, Silberbauer will oversee creative, development and production for the network’s digital originals and lead MTV’s social channels, including for “Cribs,” “Teen Code” and “TRL.” He is scheduled to relocate from London to New York and begin at Viacom on Nov. 1.
Silberbauer - Jacqueline - Parkes - Marketing - Officer
Silberbauer will dual-report to Jacqueline Parkes, chief marketing officer and executive VP of digital studios for the MTV, VH1 and Logo Group, and Kelly Day, president of Viacom Digital Studios.
“Lars is a proven innovator who reinvented an iconic brand for a new generation by bringing it to life in new, resonant ways across platform,” Parkes said in a prepared statement. “His experience, fresh ideas and dynamic approach make him the perfect person to build on our momentum across platforms, fuel the growth and expansion of the brand,...
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