Balenciaga Sued by Little Trees Air Fresheners Co. for Jacking Idea

TMZ | 10/20/2018 | Staff
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Balenciaga's dive into the key rings business reeks of a total rip-off ... so claims the company behind Little Trees air fresheners, which is suing the luxury brand for straight-up jacking its product.

Car-Freshner Corporation -- which owns the rights to Little Trees Air Fresheners -- claims Balenciaga is selling leather key rings that look almost identical to its signature product.

Docs - TMZ - Little - Trees - Trademark

In docs, obtained by TMZ, Little Trees claims it snagged the trademark back in 1952 and its Little Trees are so famous and popular big companies have licensed them ... including Buffalo Wild Wings, Discover Financial Services, Kia Motors and Capital One.

But, Little Trees says Balenciaga never asked...
(Excerpt) Read more at: TMZ
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