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The world’s first hit reality show “The Real World” is being reimagined for Facebook Watch 26 years after it debuted on cable. Come Spring 2019, fans will get a chance to vote on who’ll join as the final cast member and connect with the housemates through Facebook Watch Party’s synchronized viewing chat rooms as they “stop being polite and start getting real”.
Facebook’s first truly tent-pole show for its Watch video hub could lure in viewers after a lackluster slate of mostly no-name shows launched alongside the feature in August 2017. But it’s starting to gain momentum, as 50 million people now spend at least 1 minute per month on Watch, and total Watch view time is up 14X since the start of 2018. For comparison, over 18 Snapchat Shows have over 10 million viewers per month. Users who do come to Facebook Watch spend 5X longer watching than on spontaneously discovered News Feed videos, which seems to have emboldened it to invest more in Watch content.
Facebook - YouTube - Originals - Snapchat - Discover
Facebook is hoping to outcompete YouTube Originals and Snapchat Discover’s Shows to win the mid-length social video market and the landslide of ad dollars shifting away from TV commercials.
As I wrote recently, there’s already plenty of user generated content to consume on these platforms, so the real opportunity is in super-premium shows that stand firmly apart from what litters feeds and Stories. While it’s unclear how much Facebook paid for the Real World, it likely didn’t come cheap, but now it has arguably the highest profile show of any of the platforms.
Facebook - Partnership - MTV - Real - World-creator
Facebook’s partnership with MTV and Real World-creator Bunim/Murray Productions comes as part of a slew of original video content announcements revealed today at the MIPCOM TV industry trade show.
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