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Alec Baldwin, who had tried to make a “career comeback” by riding on President Trump’s coattails, is finding out the hard and embarrassing way, that being “anti-Trump” is not a winning formula for success.
Baldwin’s new ABC talk show totally bombed, hitting ratings rock bottom when it premiered on Sunday.
Premiere - Alec - Baldwin - Show - Egg
The premiere of The Alec Baldwin Show laid an egg Sunday, barely eking out a tie with Univision’s Cronicas in the all-important 18-49 demographic, according to a report.
Both Baldwin’s new talk show and the Spanish-language show earned a tiny .4 demo rating. The two just topped Telemundo’s Don Francisco Te Invita by just one-tenth of a Nielsen point, The Wrap reported.
Baldwin - ABC - Viewers - Markets - Hype
Baldwin’s ABC premiere grabbed only 2.2 million viewers in metered markets, despite the hype and free press the show garnered for week leading up to its premiere.
The other two of the Big Three networks earned far and away better ratings than Baldwin’s ABC, with Sunday Night Football destroying the competition with 15.6 million viewers. NBC, of course, vacuumed up a 5.0 rating/19 share with its airing of the Patriots game, so it won the night.
CBS - Second-place
Meanwhile, CBS earned second-place with a...
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