Political ads on Facebook now have to come with a 'paid for by' warning

Mail Online | 10/16/2018 | Joe Pinkstone For Mailonline
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Facebook is rolling out new tools designed to increase transparency around political advertising on the site in the UK.

People are now required to disclose their location and prove their identity with photographic ID in order to place a political advertisement on Facebook.

Ads - Criteria - 'Paid - Users - Source

Those ads that meet the criteria will then be labelled with a 'Paid for by' warning to alert users to its source.

It is also extending its Ad Library to include the UK, which will show all adverts currently being run by a page or organisation on Facebook and Instagram.

Feature - Archive - Adverts - Years

This feature will also include an archive of adverts dating back up to seven years ago.

The company said the new tools were part of a commitment it made during appearances before the Department for Digital, Culture, Media and Sport (DCMS) earlier this year.

Meeting - Firm - Transparency - Advertising

At this meeting the firm committed to more transparency around political advertising.

The move comes after the platform was scrutinised at the time of the last US presidential election and the EU referendum in the UK.

Facebook - Vice - President - Policy - Richard

Facebook's vice president of global public policy Richard Allen, alongside director of product management Rob Leathern said the initiative will start today.

He said: ''From today, all advertisers wanting to run ads in the UK that reference political figures, political parties, elections, legislation before Parliament and past referenda that are the subject of national debate, will need to verify their identity and location and carry a 'Paid for by' disclaimer.

See - Part - Integrity - People

'We see this as an important part of ensuring electoral integrity and helping people understand who they are engaging with.

'We recognise that this is going to be a significant change for people who use our service to publish this type of ad.

Majority - Ads - Facebook - Organisations - Actors

'While the vast majority of ads on Facebook are run by legitimate organisations, we know that there are bad actors that try to...
(Excerpt) Read more at: Mail Online
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