Key TV Companies in Latin America Follow Six Key Strategies

Variety | 10/15/2018 | John Hopewell
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Turner Latin America has sold the Brazilian Space original “Pacto de Sangre” to Netflix for the rest of Latin America. Turner’s focus on that specific content is Brazil, says Tomás Yankelevich, EVP & chief content officer, general entertainment Turner Latin America. Viacom Intl. Studios is negotiating a big SVOD deal in Latin America on Telefe and Porta dos Fundos titles, in development and new originals, says Pierluigi Gazzolo, president of Viacom Intl. Media Networks Americas. “We are actively targeting the OTTs,” says Cris Abrego, CEO of Endemol Shine North America. “Sometimes they look to a specific territory for their content, but more often they see the whole region as one, making it possible for us to pitch, sell and produce shows that will work throughout all of Latin America.” He cites “Nicky Jam: El Ganador,” produced for Netflix and Telemundo.

“A good show is not only one that performed well on its premiere,” says Edgar Spielmann, COO, Fox Networks Group, Latin America, it’s one, that “brings recurring viewing on our pay TV channels but most...
(Excerpt) Read more at: Variety
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