Amazon debuts a retail site for ‘Shark Tank’ products

TechCrunch | 10/15/2018 | Staff
DanRules394 (Posted by) Level 3
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Inventor Jamie Siminoff was rejected by the sharks on ABC’s “Shark Tank” in 2013 when trying to make a deal for his video doorbell startup. This year, Amazon bought his company, Ring, for a billion dollars. Now, Amazon is looking for another way to tap into breakout products from the popular TV show – by becoming an official retailer partner for “Shark Tank.” The newly announced deal allows Amazon to showcase past and future “Shark Tank” products on its website, and come with a $15,000 Amazon Web Services (AWS) credit for each eligible “Shark Tank” entrepreneur.

The products will be available in a new Shark Tank Collection on Amazon Launchpad, its platform for hardware and physical goods startups, which first arrived in 2015. The idea is to offer a dedicated place on Amazon where consumers can shop products from up-and-coming companies, like Bluesmart’s luggage, eero’s Home Wi-Fi system, Casper mattresses, and hundreds more.

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This new collection is not the first time Amazon has featured “Shark Tank” products on its site, however.

Also in 2015, Amazon launched a new online store called Amazon Exclusives, which featured a variety of new brands, including products from “Shark Tank,” like Tower Paddle Boards, for example.

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At the time, the “Shark Tank” merchandise selection was limited, though.

With today’s launch, that’s changing.

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Amazon says the new collection features over 70 products that successfully received funding from “Shark Tank” seasons 1 through 9, and new products from season 10 and beyond will be featured here in the future.

The products available today include things like smart changing pad and scale Hatch Baby, coffee enhancer Third Wave Water, and storage bags from Stasher, among others. You can even sort and filter...
(Excerpt) Read more at: TechCrunch
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