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Sunday Mag | 10/15/2018 | Justin Dean
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Want your church website to rank high in Google Search results and improve your SEO rating? Video transcription may be the answer. Increasing your website’s traffic may help you generate more leads which in turn will help you increase engagement.

I posted earlier about How Captioning Video Content Empowers You to Spread the Gospel, but I thought I’d go into more detail about how transcriptions can help with SEO.

Strategy - Mission - Gospel

Let’s explore how this proven strategy can benefit you in your mission to advance the Gospel.

There are thousands of factors Google’s algorithm uses to determine your place in the search results and for that reason it can be hard to build an effective SEO strategy.

Video - Content

Why Video Content?

Considering that the average person spends more than an hour and a half daily watching videos it may be a golden opportunity to introduce more video content that provides value for your visitors and increases engagement.

Video - Transcription

Why Video Transcription?

Google’s AI is not yet able to determine an image or video’s subject matter. Transcription helps Google crawl online content to understand and identify its context. Without transcription it is left to determine its own context which almost always has undesirable results.

Service - Rev - Videos - Transcription - Post

Consider using a service like Rev to get your videos transcribed, then post the transcription in the post (if on social media) or below the video if on your website. You can also use that content to create blog posts that include both the video and the transcription.

Transcription enables you to give Google crawlers as well as your audience as much information as possible while benefiting your marketing strategy in a variety of ways.

Wider - Audience - Transcription - Site - Visitors

Not only does it boost engagement but enables you to reach a wider audience. Transcription also allows site visitors to go through the video and pull the main points that hold the most...
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