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Canalys Channels Forum 2018 Microsoft is still going to ditch or spin off the Surface line in 2019, insists the analyst who first made the prediction a year ago, despite the line-up's annual refresh this month.
"I stand by the fact that it doesn't make sense" for Microsoft to continue producing the device, said Steve Brazier, CEO at Canalys, who pointed out there is still time for his calculated guesswork to come true.
Surface - Tenure - CEO - Steve - Ballmer
The Surface was launched during the tenure of former CEO Steve Ballmer in 2012, when he eyed with some envy the success Apple was enjoying with its Macs and iPhones.
The big bald one also presided over Microsoft's buy of Nokia to compete with Apple's dominant handset, but we all know how that went.
Apple - Share - PC - Market - Challenger
Apple now has low single-digit share of the total PC market, and isn't looking like the big challenger to the Windows franchise it once was, Brazier said.
"It would be much more sensible for Microsoft to stop spending money on Surface and focus on its cloud and application business where it's doing really well," he claimed....
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