A clothing company wants you to submit an application in order to buy their $320 leggings

Business Insider | 10/9/2018 | Jacob Shamsian, INSIDER
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Wone is a company that sells expensive gym clothes, with $320 leggings and $200 T-shirts.

You need to pass an application process, after which you have one week to make purchases.

Company - Cofounder - Products - Luxury - Items

The company's cofounder defends her products as luxury items, but some people find the prices shocking and the application process invasive.

If you want to buy $320 leggings at Wone, first you need to get through an application process.

Wone - Employees - Luxury - Activewear - Applicants

Once you apply, Wone employees will Google you to see if you're deserving of purchasing their "luxury activewear." Some applicants never make it off the waitlist.

"We actually Google everyone," Kristin Hildebrand, Wone's cofounder, told Women's Wear Daily. "The thing is we want to know who our customers are. It's very different than having a mass of customers, email marketing and Google ads. That's not who we are as people or is aspirational for us as a company."

Week - Access - Purchase - Products - Workout

If you're accepted, you have a week of access to purchase products. Aside from $320 workout leggings, Wone sells a sports bra for $150 and tops at around $200. Everything is black. It's not clear what Wone looks for in applicants, and representatives for Wone didn't immediately respond to INSIDER's request for comment.

Hildebrand launched Wone in the spring, and its first collection sold...
(Excerpt) Read more at: Business Insider
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