SNL mocks presidential alert texts in fake Cricket Wireless ad

CNET | 10/7/2018 | Gael Fashingbauer Cooper
TitanSwimrTitanSwimr (Posted by) Level 3
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There are advantages to having terrible wireless service, Saturday Night Live pointed out in a skit that aired late Saturday.

The first-ever Presidential Alert text message was sent out Wednesday, earning plenty of social-media jokes and commentary, though it was only a test by the Federal Emergency Management Agency.

Wednesday - Text - FEMA - Integrated - Public

Wednesday's text came from FEMA's Integrated Public Alert and Warning System, which attempted to send the message to every cellphone in the US operating on a network run by a carrier opting into the Wireless Emergency Alert system.

In the SNL skit, upcoming alerts deliver messages sharing tidbits from the president that are a bit more personal. Phone owners receive such messages as, "Puerto Rico is fine now! I guess the paper towels worked" and randomness such as "Kid Rock sounds better than ever!" One frustrated woman ends up drowning her phone in a street vendor's bin of hot-dog water.

Video - Mock - Ad - Cricket - Wireless

But it turns out the whole video is meant as a mock ad, for Cricket Wireless, the one service that's unable to let any of the messages get through. "Now aren't you happy we have awful service?" intones the narrator.

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