The 7 most important announcements from Microsoft Ignite today

TechCrunch | 9/24/2018 | Staff
monna (Posted by) Level 3
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Microsoft is hosting its Ignite conference in Orlando, Florida this week. And although Ignite isn’t the household name that Microsoft’s Build conference has become over the course of the last few years, it’s a massive event with over 30,000 attendees and plenty of news. Indeed, there was so much news this year that Microsoft provided the press with a 27-page booklet with all of it.

We wrote about quite a few of these today, but here are the most important announcements, including one that wasn’t in Microsoft’s booklet but was featured prominently on stage.

Microsoft - Adobe - SAP - Model - Customer

What was announced: Microsoft is teaming up with Adobe and SAP to create a single model for representing customer data that businesses will be able to move between systems.

Why it matters: Moving customer data between different enterprise systems is hard, especially because there isn’t a standardized way to represent this information. Microsoft, Adobe and SAP say they want to make it easier for this data to flow between systems. But it’s also a shot across the bow of Salesforce, the leader in the CRM space. It also represents a chance for these three companies to enable new tools that can extract value from this data — and Microsoft obviously hopes that these businesses will choose its Azure platform for analyzing the data.

Businesses - Microsoft - Azure - Active - Directory

What was announced: Businesses that use Microsoft Azure Active Directory (AD) will now be able to use the Microsoft Authenticator app on iOS and Android in place of a password to log into their business applications.

Why it matters: Passwords are annoying and they aren’t very secure. Many enterprises are starting to push their employees to use a second factor to authenticate. With this, Microsoft now replaces the password/second factor combination with a single tap on your phone — ideally without compromising security.

Microsoft

What was announced: Microsoft now lets...
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