Announcements Should Be the Last Resort

Church Marketing Sucks | 9/24/2018 | Kevin D. Hendricks
PaMe (Posted by) Level 3
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Too often in churches the Sunday morning announcement is the go-to communication channel. When anyone wants something communicated, they want a platform announcement.

That’s a terrible idea. Announcements should be the last resort.

Something

Do something else.

Ministry leaders may love church announcements, but they’re not exactly the most effective:

Announce - People

The more you announce, the less people remember.

Announcements are blasting your entire congregation with a message that’s probably geared for a minority.

Announcements - Media - Advertising - TV - Commercials

Announcements are like broad, mass media advertising. Like TV commercials or billboards. They’re among the least effective forms of advertising because it’s one-way broadcasting. Relational, conversational approaches can be much more effective.

We turn to announcements and bulletin blurbs because they’re easy. But what if you could make your announcements more effective while also better serving ministries?

Church - Message - Dozen - Kids - Parents

Blast your entire church with a message geared for a dozen kids and their parents? Let’s not.

When ministry leaders come begging for an announcement, because they will, think through a marketing strategy that’s likely to be more effective.

Questions - Past - Win

Ask them questions about what they’ve tried in the past, what’s worked and what hasn’t, and what would be a win for them.

Ask what resources they have at their disposal. Think existing volunteers, contacts and connections, budgets, etc.

Audience - Unique - Ministries - Church - Differences

Ask what makes their audience unique. Many of our ministries aren’t focused on the entire church, so there are demographic differences we can use for more effective communication.

Instead of broadcasting (one-way), think relationships (two-way).

Mass - Market - Audiences

Instead of mass market, think targeted audiences.

Instead of information, think inspiration.

Platform - Announcement - Work - Ministry - Leaders

Instead of always jumping to a platform announcement, work with your ministry leaders to think of another approach that might be more effective.

Let’s look at a few examples:

Youth - Leader - Platform - Announcement - Volunteers

The youth leader comes to you asking for a platform announcement because they need more volunteers. They figure the more people they can blast this opportunity to, the more likely the are to get a...
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