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Former Dubai International Film Festival (DIFF) managing director Shivani Pandya Malhotra and Emirati director and producer Mohammed Saeed Harib have launched a new marketing and consultancy venture called NearEast Entertainment.
The company, which is based in Dubai, will offer strategic marketing services and consultancy, targeting the TV, music, film, arts and live events sectors throughout the MENA region.
Focuses - Filmmakers - Region - Finance - Projects
One of its key focuses will be working with filmmakers from the region, to help them secure finance for their projects, establish connections with industry professionals from across the world and build marketing strategies for completed works.
It also has ambitions to bring international films to the region, supporting studios with their MENA theatrical release through publicity support, regional expertise and insight on how to reach new audiences in the Arab world.
NearEast - Entertainment - Passion - Film - Culture
“NearEast Entertainment is born out of a passion to celebrate film and culture and with a vision to support the rapidly evolving media and entertainment industry in the GCC,” said Pandya.
“There is currently a gap in the market both in the UAE and the wider Arab world which Near East Entertainment can fulfil with excellent personal and professional connections within Hollywood, the Indian and the Arab film industries.”
Company - Projects - Consultancy - Work - Government
She said the company’s early projects included consultancy work with the government of Sharjah as well as advising two new projects involving episodic content.
Harib said the company’s creation came at a time when the local industry was...
(Excerpt) Read more at: Screen
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