Colin Kaepernick is Nike's $6 billion man

www.cbsnews.com | 9/21/2018 | Staff
finter (Posted by) Level 4
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https://www.cbsnews.com/api/v1/filetossl/?source=ipad-streaming&path=/media/mpx/2018/09/04/1312668227661/0904_CBSN_Kaepernick_1650125_phone.m3u8

The heat Nike has taken over its controversial advertising campaign featuring former NFL start Colin Kaepernick seems to have had another effect: burnishing the iconic brand's appeal to investors.

Nike shares have surged 36 percent on the year, making the company the top performer on the Dow's index of 30 blue-chip stocks. The run-up includes a nearly 5 percent increase since Nike's Labor Day announcement that Kaepernick would be featured in its campaign, adding nearly $6 billion to the company's market value.

Stock - High - Mid-September - Weeks - Nike

The stock continues to hover near an all-time high, which it reached in mid-September only weeks after some Nike customers publicly burned their shoes to express their displeasure at the new ad.

In afternoon trading Nike shares were up slightly to $85.67.

Nike - Boost - Concerns - Decision

For Nike, the boost eases concerns about the decision to...
(Excerpt) Read more at: www.cbsnews.com
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I find it extremely funny when people keep voting and expecting the government to change!
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