Amazon takes on The Honest Company with an exclusive brand of eco diapers, Earth + Eden

TechCrunch | 9/17/2018 | Staff
gracey (Posted by) Level 3
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Last November, Amazon quietly re-entered the diapers market with the launch of its own private label diapers under the Mama Bear brand – its first diaper brand since pulling its Amazon Elements line back in January 2015. Now, Amazon has added an exclusive premium diapers brand, this time under the new name of Earth + Eden. Unlike Mama Bear, which is the Amazon equivalent to something like Pampers, Amazon’s Earth + Eden appears to be more of a competitor to premium diapers, like those sold on

The Honest Company touts its diapers’ super-soft, safe, gentle, hypoallergenic, and most importantly, sustainably-sourced materials, as does the Earth + Eden diapers’ product page.

Amazon - Diapers

The Amazon diapers are described as:

In the Q&A section of the product page and in the images, the manufacturer also notes other “green” choices it made – like how the diapers are “free from harsh chemicals,” have “no lotions, parabens, fragrance, latex, or chlorine bleaching,” and use “non-toxic, water based inks.”

Product - Eco - Vibe - Photos - Babies

The product images themselves also have an eco vibe to them with photos of babies in green grass fields, or mothers cuddling little ones with flowers...
(Excerpt) Read more at: TechCrunch
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