Model Alexa Chung’s Brand Takes Off At London Fashion Week

One America News Network | 9/15/2018 | Staff
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LONDON (Reuters) – British model and television host Alexa Chung used an airport theme for her London Fashion Week debut on Saturday, while Gareth Pugh honored the British capital’s creativity and Alice Temperley picked muses of all ages to showcase her summer line.

Chung, a fashion darling who has collaborated with British clothing retailer Marks & Spencer and had a Mulberry handbag named after her, swapped the coveted catwalk front row for backstage – sending out models in her eponymous brand, which she launched last year.

Airport - Show - Destinations - Beige - Trouser

Her airport lounge-themed show nodded to hot destinations with white on beige trouser suits, light beach dresses, and shorts, as well as aviation-style jumpsuits and dungarees.

“This show has always been really clear in my mind,” fashion magazine British Vogue quoted Chung as saying on its website.

Airport - Characters

“I wanted it to be a fantasy airport where all these different characters are popping up.”

Double-breasted jackets were long and belted at the waist. Chung took inspiration from 1930s silk crepe dresses for short-sleeved frocks, but there were also nods to the 1970s with waistcoats and a darker palette including mustard, brown and burgundy.

Chung - Cooler - Summer - Mind - Raincoats

Chung also kept the cooler British summer in mind with shiny raincoats.

Known for his avant-garde creations, Gareth Pugh said he was celebrating “outsider society” and “London as a cradle of creative extremism” at his show, where red- and black-lined...
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