Rothy’s, whose ballet flats for women are already everywhere, just launched a sneaker, too

TechCrunch | 9/13/2018 | Staff
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If you are a woman who has used the internet to buy something, particularly if you are a woman who has used the internet to buy something in the Bay Area, there’s a very high likelihood you have seen ads for Rothy’s everywhere you go on social media, particularly Facebook. In fact, they’ve likely been following you for years. The reason: spending big on Facebook and, to a slightly lesser extent, Instagram, has paid off hugely for the three-year-old, San Francisco-based company, which makes shoes out of recycled materials.

Its signature product is its ballet shoe for women, which comes in two silhouettes — a rounded and a pointed-toe version — and 21 patterns. But like most e-commerce brands, Rothy’s hasn’t been content to stop with one apparently winning product. Instead, earlier this year, the company introduced a women’s loafer, followed by a line of shoes for girls ages five through12 that mirror its ballet shoe line for grown-ups.

Today - Product - Line - Sneaker - Sneaker

Today, it’s extending its product line again, introducing what it calls a sneaker, though it’s really a sneaker in as much as Vans classic slip-on skateboarding shoes are sneakers. In short, they’re fun and colorful, but you probably don’t want to play basketball in them.

Last summer, to learn more, we’d talked with Rothy’s cofounders Roth Martin and Stephen Hawthornthwaite about the company, which has so far raised just $7 million in funding — all of which closed around the time of our conversation.

Yesterday - Newer - Executive - Company - Kerry

Yesterday, we chatted with a newer executive at the company, Kerry Horton Cooper, who joined Rothy’s president earlier this year after working previously as the COO an CMO of ModCloth and as a VP at Walmart.com, among other roles. We asked if Rothy’s is raising another round any time soon. She also caught us up on what else is happening at...
(Excerpt) Read more at: TechCrunch
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