Game, Set, Match: Nissan Signs Rising Tennis Star Osaka As Brand Ambassador

One America News Network | 9/9/2018 | Staff
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YOKOHAMA, Japan (Reuters) – Japanese automaker Nissan Motor Co said on Thursday it had signed U.S. Open champion Naomi Osaka as its next brand ambassador, tapping the tennis star’s youth, drive and Japanese roots to appeal to younger customers.

Osaka, 20, shot to international fame on Saturday when she defeated 36-year-old American Serena Williams at Flushing Meadows to become the first Japanese player to claim a Grand Slam singles crown.

Nissan - Passionate - Video-game - Player - Beyonce

Nissan said the passionate video-game player and Beyonce fan would appear in global promotions and advertising, in something of a branding departure for a company whose popular GT-R sports car appeals mainly to men aged 40 and older.

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