Popular fashion retailer Revolve is under fire for controversial sweatshirt

Mail Online | 9/12/2018 | Danielle Zoellner For Dailymail.com
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Popular fashion retailer Revolve has come under fire after an Instagram post revealed the brand was selling a sweatshirt with the slogan: 'Being fat is not beautiful, it's an excuse.'

Florence Givens, an artist and social issued advocate, first posted a series of pictures from the Revolve website on her Instagram account of models wearing sweaters priced at $168 with controversial quotes.

End - Quote - Font - 'as - Woman

At the end of each quote in small font there was a 'as said to (woman's name)' line to highlight the phrases specific people encountered in their own life. The women who provided the troll quotes were Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser.

LPA, the brand who collaborated with Revolve for these new shirts, explained in a message chain with Florence that collection was rolled out earlier than intended with out the meaning behind it.

Revolve - Items - Brand - Company - Launch

Once the realized Revolve released the items online, the brand implored the company to take them down ahead of the official launch

'It's a collaboration with five women with the worst troll quotes,' the brand explained to the account in a message.

Point - Light - Trolling

'The point was to shine a light on how horrible trolling is.'

But this message had the opposite effect as more and more people saw pictures of the thin models wearing what appeared to be a fat-shaming sweatshirt.

Slogans - Collaboration - Bum - Face - Face

Other slogans were included in the collaboration including one that stated 'too boney to be boned' and another that read 'if you translated a bum onto her face, she'd have a better face.'

According to LPA, the brand was going to launch the sweaters on its own website with each of the five prominent women modeling them in a selfie.

Proceeds - Sale - Charity

Proceeds from the sale would then go towards an undisclosed charity....
(Excerpt) Read more at: Mail Online
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