Branch pairs up with TUNE to create a supersized marketing and measurement platform

TechCrunch | 9/10/2018 | Staff
darktm22darktm22 (Posted by) Level 4
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Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.

TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.

Android - Co-founder - Andy - Rubin - Playground

Backed by Android co-founder Andy Rubin’s Playground Ventures, Branch creates links between websites and mobile apps, called deep links. The deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users, expand its portfolio of linking and attribution analytics tools to become the ultimate marketing and measurement platform for businesses.

“TUNE has always been a steward of Branch’s core values, especially when it comes to putting...
(Excerpt) Read more at: TechCrunch
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