Video Announcements: 6 Ways Churches Can Make It Work

Church Marketing Sucks | 9/10/2018 | Kevin D. Hendricks
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Church video announcements have become the latest rage in the past few years. It’s something your church might consider doing, and video production doesn’t have to be as involved or as expensive as you think. The real trick to video is coming up with an approach that works for your context.

We wanted to look at a bunch of examples of church video announcements. The goal isn’t just inspiration (or to make you feel bad that your announcements aren’t as good), it’s to look at some specific lessons we can learn. So we focused on six different areas for video announcements:

Challenges - Announcements - Talent - Everybody - Video

One of the challenges of doing video announcements is having the on-screen talent. Not everybody is good at video, and you might find yourself struggling to find volunteers.

But that doesn’t mean you can’t do video announcements at your church.

Voice-over - La - Mirada - Christian - Church

Voice-over: La Mirada Christian Church in La Mirada, Calif. uses a voice-over with graphics instead of on-screen talent.

Hire someone: You can always out-source the talent. There are a number of companies offering video announcement services, including Pro Video Announcements, My Church Announcement, and Pro-Nounce.

Child - Labor - Kids - Rancho - Community

Child labor: You can always make the kids do it like Rancho Community Church in Temecula, Calif..

One way to make your video announcements easier to create every week is to build some structure into your format. Shadyrest Bible Church in Chesterfield, N.J., went this route with their Top Five approach that highlights five different things each week.

Structure - Limitations - Way - Creativity - Example

Creating structure and adding limitations can be a good way to unleash your creativity, but be careful about boxing yourself in. For example, requiring five announcements each week might mean you’re forced to pad out your announcements for slow weeks.

Video can be an ideal way to give generic announcements about your church—options for kids, where new guests can get info, how to take next...
(Excerpt) Read more at: Church Marketing Sucks
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