J.Crew is the latest retailer to start selling on Amazon after saying it wouldn't

Business Insider | 9/8/2018 | Mary Hanbury
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J.Crew's low-cost Mercantile clothing line is now available on Amazon.

The new partnership marks a decisive shift in J.Crew's strategy as its new CEO looks to make the brand more accessible.

JCrew - Mercantile - Company - Label - Line

J.Crew Mercantile is the company's value-oriented label, which was initially offered as a line at its factory stores and later rolled out into its own stores in 2015.

If you can't beat them, join them.

Wednesday - JCrew - Brand - Wares - Amazon

On Wednesday, J.Crew became the latest brand to sell its wares on Amazon after initially holding out.

J.Crew's Amazon page features pieces from Mercantile, the company's value-oriented label, which was initially offered as a line at its factory stores and later rolled out into its own stores in 2015. It offers a mix of clothing from women's T-shirts costing $12.50 to men's shirts costing $45.

News - Surprise - JCrew - CEO - Mickey

The news may have come as a surprise to some considering that J.Crew's former and longtime CEO, Mickey Drexler, has said in the past that the company had no plans to ever sell on Amazon.

"No. 1, they own the customer," he said at The New York Times' DealBook conference last year, adding that Amazon could "take every bestseller and put it into their private label collection," The Wall Street Journal reported on Wednesday.

Drexler - Time - Company - Point - Plans

Drexler also said at the time that the company was, at one point, exploring plans to be acquired by Amazon, but the deal did not go through.

However, the Amazon partnership fits neatly into the strategy of J.Crew's new CEO, Jim Brett, and his push to make the brand more accessible. J.Crew had been accused of becoming unaffordable and impractical and...
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