Media analyst Nielsen has acquired SuperData Research, a provider of market research on the gaming industry.
Founded in 2009, SuperData Research provides market research and analysis on digital games, gaming video content, and virtual and augmented reality by analyzing the spending of more than 160 million digital gamers worldwide. Nielsen plans to use SuperData to strengthen its Nielsen Games and Nielsen Esports, which provide research and analysis on the gaming industry.
Acquisition - Spending - Games - Games
The acquisition comes as global spending on games is skyrocketing. More than $137 billion will be spent on games...