Shoes of Prey presses pause to select a business sale or pivot

TechCrunch | 8/28/2018 | Staff
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A post shared by Jodie Fox (@jodieannefox) on



Shoes of Prey, a Khosla Ventures-backed shoe retailer whose website let women customize footwear purchases by selecting the color and material of the sandals or pumps they wanted to order as well as the size, has announced it’s stopped taking orders after almost ten years trading.

The management team will now decide whether to sell or otherwise pivot the business.

Founder - Jodie - Fox - Shut - Instagram

Founder Jodie Fox announced the shut down in an Instagram post in which she writes about the struggles to scale the company’s early profitability.

“We tested many channels to scale what we had created. From award-winning physical stores, to wholesaling, and of course our direct to customer online experience,” she writes. “While all the indicators and data were positive, we were not able to truly crack mass-market adoption.”

Decision - Today - Orders - Options - Sell

“We are making the difficult decision today to pause orders and actively assess all our options to either sell, or at a later date, reboot the business with substantial changes,” she adds.

“We will cease normal trading as we go through this process. Our customers with outstanding orders will either receive their shoes as promised, or a full refund if we have been unable to make their shoes before this pause.”

Note - Company - Website - Shoes - Prey

A note on the company’s website also reads: “When we started Shoes of Prey back in 2009, we couldn’t have dreamed that we would have the opportunity to share in such an incredible adventure. And you were the most wonderful people to have that adventure with. Today we’re pausing to consider our options...
(Excerpt) Read more at: TechCrunch
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