Hear how to build a brand from Tina Sharkey, Emily Heyward and Philip Krim at Disrupt

TechCrunch | 8/24/2018 | Staff
katz1234 (Posted by) Level 3
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For startups, especially e-commerce companies, branding is everything.

A slogan, an ad, even the design of the logo can make the difference between success and failure. But understanding how to develop a brand and strategically evolve that brand over time isn’t the easiest task. Luckily, three experts are coming to Disrupt to talk through the ins and outs.

Red - Antler - Emily - Heyward - Brandless

Red Antler’s Emily Heyward, Brandless’ Tina Sharkey, and Casper CEO Philip Krim will join us at TC Disrupt SF in early September, and it’s a conversation you won’t want to miss.

Emily Heyward cofounded Red Antler in 2007 after working in advertising at Saatchi & Saatchi. She graduated mangna **** laude from Harvard with a degree focused on postmodern theory and consumer culture. At Red Antler, she serves as Chief Strategist and has helped brands like AllBirds, BirchBox and Casper find their unique voice in a cluttered market.

Tina - Sharkey - Brandless - Company - Line

Tina Sharkey hails from Brandless, the new e-commerce company that brings its own line of household and food items to the market for $3 each. Brandless has raised nearly $300 million since launching...
(Excerpt) Read more at: TechCrunch
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