TV Ratings: VMAs Grow Streaming Viewership, Hold Close to Previous Linear Levels

Variety | 8/21/2018 | Daniel Holloway
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MTV’s decision to move the Video Music Awards from Sunday night to Monday paid off.

The VMAs saw a slight decline in total linear viewers as its online viewing levels grew. The Monday night’s show averaging 5.234 million across 11 networks, according to Nielsen live-plus-same day numbers, down 8% from last year — a significantly less severe linear decline than the VMAs and other awards shows have experienced in years past. In the 18-49 demo, the show averaged a 2.34 rating, down just three tenths of a point from last year. In viewers 18-plus, the main demo that MTV sells against for the VMAs, Monday night’s show averaged a 1.88 rating, down just one tenth from last year.

Declines - Ratings - Drops - Years - Awards

Those linear declines were slight compared to the larger ratings drops experienced in recent years by major awards shows such as the Grammys and...
(Excerpt) Read more at: Variety
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