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Facebook is cutting more than 5,000 ad-targeting options in a bid to prevent advertisers from discriminating against certain groups of people.
In doing so, the social media giant says it can help 'prevent misuse' from advertisers who may be unfairly excluding people based on ethnicity, beliefs, political affinity or other data that could be considered sensitive or personal.
Facebook - Announcement - Days - US - Department
Facebook's announcement comes just a few days after the US Department of Housing and Uban Development filed a complaint against Facebook alleging it violated the Fair Housing Act.
'While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important,' Facebook said in a blog post.
Ability - Advertisers - Audiences - Attributes - Ethnicity
'This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.'
Now, advertisers can't hide their ads from people interested in things like 'passover,' 'evangelicalism,' 'Native American culture,' 'Islamic culture' and 'Buddhism.'
Complaint - HUD - Facebook - Advertisers - Offers
A complaint filed by HUD argued that Facebook advertisers were able to target offers of homes available for rent or sale based on factors such as race, religion, gender, nationality or disabilities.
The complaint said Facebook's ad settings shirk the law by letting advertisers target particular demographics.
Facebook - Amount - Data - Advertisers - Door
'When Facebook uses the vast amount of personal data it collects to help advertisers discriminate, it's the same as slamming the door in someone's face,' Anna Maria Farias, assistant secretary for Fair Housing and Equal...
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