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“Churches can brand themselves so much that they forget about making things simple for new people.”
“Closing the back door” has become a pretty common catch phrase for churches. As guests come and go, churches have realized how important it is to get people connected. Growth Tracks, Next Steps and other pathways to get people plugged into serving opportunities and small groups can commonly be seen almost everywhere we go.
People - Priority - Time - Door - People
Keeping people and helping them grow should obviously be a priority, but it can quickly consume so much of our time that we can forget about expanding our front door to reach new people. Though closing the back door is critical to church health, at The Unstuck Group, we find more churches struggle with opening the front door. They don’t have an effective strategy for attracting and welcoming first-time guests.
Recently, I connected with Jason Vernon to talk about how Free Chapel has kept an outward focus as they recently launched their sixth campus in Midtown, Atlanta. Jason serves on the Free Chapel leadership team and helps with strategy, marketing and communications.
Tony - Free - Chapel - Campus
Tony: Tell us a little about Free Chapel’s newest campus.
Jason: Pastor Jentezen has always dreamed of having a campus in the heart of Atlanta. When the Center Stage Theater became available, we knew it would be a fantastic opportunity to reach brand new people. We launched the campus in April of this year, and it has been an amazing journey. New people are connecting with our church every week.
Tony - Campus - Team - Outward - Focus
Tony: As you launched the campus, how has the team been able to maintain an outward focus?
Jason: We have been very intentional about this. In fact, as we were preparing for the launch it came up in nearly every conversation. Our church meets in a venue that is primarily used for concerts, and we...
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Aim and timing is evereything.