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University of Otago research examining the role of psychological ownership in shoplifting prevention is to be extended into a New Zealand-wide survey of supermarket staff after notable results in a pilot trial.
"The role of psychological ownership in shoplifting prevention: An exploratory study," published in the latest issue of the Journal of Retailing and Consumer Services examined how the principles of psychological ownership (traditionally applied to building stronger relationships between retailers and customers) could be applied to reducing losses from shoplifting and other forms of retail crime.
Study - University - Otago - PhD - Student
The study was led by University of Otago Ph.D. student Balkrushna Potdar alongside his supervisors Dr. John Guthrie, Dr. Tony Garry and Professor Juergen Gnoth of Otago's Department of Marketing.
"We wanted to see if there was evidence to show that a good relationship between a retailer and their staff would mean employees are more proactive and alert to preventing and informing of theft. The results support our hypothesis, so it is exciting to be able to extend this out and gather wider data from supermarkets around New Zealand," Mr Potdar says.
Dr - Guthrie - Research - Results - Hypothesis
Dr. Guthrie, who has supervised the research, says if results continue to support the hypothesis it will be a valuable tool for retailers, especially as retail crime is growing (according to findings in the New Zealand Retail Crime Survey conducted by Dr. John Guthrie in conjunction with Retail NZ in December 2017).
"From a business standpoint the learning will be whether or not there are other ways...
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