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Harley-Davidson’s CEO Matthew Levatich is doing damage control in an internal company memo following a public dispute with President Trump over imposed tariffs on steel and aluminum.
In a memo released by CNBC, Levatich says Harley-Davidson does not have any “intention” or “desire” to be in a political fight with Trump.
Levatich - Memo - President
Levatich wrote in the internal memo, without mentioning the president:
As we said in our 8K filing in June when the EU enacted retaliatory tariffs on our motorcycles, Harley-Davidson would cover the cost of these tariffs; a cost we estimated to be $90-100M on an annualized basis. We made this decision to preserve rider access to our products, protect the viability of our dealers and maintain our market position in this very important market. We also laid out a 9-18 month plan to mitigate the cost to the company because with the ambitious plan we have for our future, we cannot carry these costs indefinitely.
Harley-Davidson - Executives - Trump - Tariffs - Steel
Harley-Davidson executives have blamed Trump’s tariffs on imported steel and aluminum as the reason for their outsourcing of American jobs, but as Breitbart News reported, the company has been offshoring U.S. jobs for at least a year.
In a rebuke of Harley-Davidson’s announcement that they would be sending American jobs overseas — with some jobs going to Europe after retaliatory tariffs by the European Union (EU) were implemented on American motorcycles — Trump blasted the company, writing online that his administration was working with other American automobile...
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