LinkedIn to relaunch Groups in the flagship app as it looks to reverse ‘ghost town’ image

TechCrunch | 8/15/2018 | Staff
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LinkedIn, the Microsoft-owned social networking platform for the working world with over 500 million users, is making a significant change as it continues to look for ways to make its platform more useful (and used).

The company is relaunching Groups by rolling it into its main app by the end of the month after quietly pulling the standalone app earlier this year, and it will be streamlining the service by cutting out several features, including an ability for Group administrators to pre-moderate comments; and a way to email send Group posts as emails to the whole group, while also adding in new features like threaded replies and the ability to post video and other media.

Announcement - Changes - Select - Groups - Power

An announcement detailing the changes was sent out to a select Groups power users earlier today, and we have confirmed the details with LinkedIn directly. Mitali Pattnaik, the product manager for Groups, said that some of the discontinuations — such as the ability to approve posts before they are live — are temporary and will make their way back to the app in some form over time.

The moves come nearly three years after LinkedIn tried another approach to put some more wind into Groups’ sails. In 2015, the company hived off an updated version of Groups into its own standalone app.

Changes - Groups - Aim - Spam - People

Included in the changes, Groups were made private with the aim of reducing some of the spam that people were posting. The bigger idea was that, with some 2 million Groups already on LinkedIn, users would be able to dedicate more time to posting, reading and managing (if they were admins) those groups, and creating new groups, once they were in their own app. And on the part of LinkedIn, it would help the company focus on developing features specifically tailored to the Groups experience.

But the move...
(Excerpt) Read more at: TechCrunch
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