‘3%’ Producer Boutique Filmes, Warner Channel Brasil Team for ‘Love Me Not’ (EXCLUSIVE)

Variety | 8/15/2018 | John Hopewell
Click For Photo: https://pmcvariety.files.wordpress.com/2018/08/felipe-bib.jpg?w=700&h=393&crop=1

The producer of hit Netflix original series “3%,” Sao Paulo’s Boutique Filmes, is teaming with Warner Channel Brasil to produce half-hour “Mal Me Quer” (Love Me Not), Warner Bros.’ first comedy original in Brazil.

Co-produced and to be aired by Warner Channel Brasil, “Love Me Not” went into production Aug. 14 in Brazil. “3%” producer Tiago Mello will executive produce for Boutique Filmes.

Success - TV - Market - Brazil - TV

Success in such a large TV market as Brazil is vital for any domestic TV series. But as Brazilian series score on Netflix, and win prizes at Cannes, such as a Mip Drama Screening’s Grand Jury Prize for Globo’s “Jailers,” the ambitions of Boutique Filmes and Warner Channel, who co-own overseas rights, run beyond the domestic TV scene. Boutiques Filmes’ Tiago Mello, “3%” producer and executive producer on “Love Me Not” will attend Mipcom to explore format remakes.

That ambition goes with a series set in Brazil’s middle class and turning on the lengths a couple will go to keep their house, even if it means officially ending their marriage. Felipe Abib, who broke out with movie “Western,” then co-starred in comedy blockbuster “Vai que Dá Certo 2,” playing a dippy husband, Marcel, whose travel agency goes bankrupt, due to his business partner. Played by Julia Rabello, star of major Globo series “Rock Story,” Olivia, Marcel’s hard-working dentist wife, does have her head on her shoulders. Together, they decide that the only way to protect their properties from bankruptcy proceedings is to file for divorce. But nobody can discover their rift is fake, so they bring in lawyers and begin to discover real good reasons for getting divorced and the upside of their new official freedom.

Couple - Child - Bruna - Perspective - Situation

It’s only the couple’s youngest child, Bruna, who has a real perspective on the situation, seeing that, in order to keep their house, her parents...
(Excerpt) Read more at: Variety
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