BECCA Cosmetics responds to accusations that it edited a white woman's hand a darker skin tone instead of hiring a black model

Business Insider | 8/10/2018 | Daniel Boan, INSIDER
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A promotional photo for BECCA Cosmetics' new line of foundation went viral after people accused the brand of editing a white model's arm to appear darker.

The photo shows four arms in various skin tones, but people thought the same hand was used for all of the color swatches.

Others - Hands

Others thought the four hands were different but possibly edited to look more uniform.

On August 10, BECCA Cosmetics issued a statement on social media that said four different models were used for the image, but that it had been "adjusted" in a way that "missed the mark."

Image - Swatches - Girls - BECCA

It also shared a re-shot image of the swatches featuring "real girls from the BECCA office."

UPDATE: AUGUST 10, 2018: This story was updated to reflect BECCA Cosmetics' response to accusations that it edited a white model's skin tone to appear darker. In a statement shared on Instagram, the brand said that it used four different models in the promotional image, adding that the image had been"adjusted" in a way that "missed the mark."

Beauty - Industry - Share - Hiccups - Representation

The beauty industry has had its fair share of hiccups regarding inclusive representation lately. While people have celebrated Rihanna's makeup brand Fenty Beauty for what they deem to be an expansive and functional shade range, other brands like Tarte and Beautyblender have faced criticism for shade selections that some feel are less inclusive.

BECCA Cosmetics recently found itself in the middle of a similar controversy when Twitter users accused the brand of darkening a white model's skin tone to demonstrate the deeper shades of its new Skin Love Weightless Blur Foundation, but the brand has since clarified on social media that the misconception is due to the way the image had been "adjusted."

Photo - Question - Features - Arms - Skin

The photo in question features four arms in various skin tones wearing swatches of the new product. Farah tweeted that...
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