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A pub has become the first in Britain to put its Christmas tree up - in the middle of August.
Boxes of winter-themed Heroes and Quality Street have also been spotted piled high in Tesco supermarkets four months before the festive season.
Air - Balloon - Pub - Filton - South
But the Air Balloon pub in Filton, South Gloucestershire has gone the extra step - and put up a Christmas tree in 70F (21C) heat last Thursday.
Festive lights are now flashing brightly on the tree which stands beside the bar at the popular pub.
Tree - Gold - Silver - Baubles - Presents
The faux tree is decorated with gold and silver baubles - and already surrounded by brightly coloured presents.
Landlady Joanne Johnson said the tree was actually put up a month late this year because of the World Cup.
'I - Purpose - Pub - Advertising - People
She said: 'I don't really do it for the purpose of decorating the pub, it's more for advertising - to let people know that we've...
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