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Apple Business Chat, Apple’s new platform for allowing companies and brands to communicate with customers over iMessage, is expanding. In addition to Dish becoming the first TV provider to support Business Chat, Apple says it has also added four other brands, Aramak, Four Seasons, Harry & David, and American Express, in addition to five new technology platforms businesses can integrate with.
The platforms that now support Apple Business Chat include Cisco, eGain, Kipsu, Lithium and Quiq. They allow the brands to develop their Business Chat systems with a variety of features, integrate them with their own apps and services, track activity through reporting, and more.
Brand - Partners - Variety - Use - Cases
The new brand partners represent a variety of use cases for Business Chat, from real-time ordering to shopping to general customer service.
As noted last week, Dish will now allows its pay TV customers to reach a live agent with their questions over iMessage, make account changes, schedule an appointment, and even order pay-per-view.
Four - Seasons - Guests - Season - Property
Meanwhile, the Four Seasons will allow guests to search for any Four Season property and engage with “Four Seasons Chat,” a multi-lingual service that will connect guests with the hotel’s team for any need.
Harry & David will help customers shop over Business Chat, by allowing them to ask questions about products and services and get help from a gift concierge. When customers are ready to buy, they can check out with Apple Pay – as they can with 1-800-Flowers, an existing Business Chat partner.
Aramak - Brew2You - Program - Citizens - Bank
Aramak is piloting a 10-game “Brew2You” program at Citizens Bank Park, the home of the Philadelphia Phillies. Fans will be able to scan a QR code on their seat back in three sections to order beer or water over iMessage, and have it delivered right to their seat.
And American Express is piloting a program for card members to allow them to get...
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