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Startup founders don’t usually pitch their ideas by admitting that they’re solving a “boring” problem, but it seems to work for RevenueCat‘s Jacob Eiting.
In fact, Eiting alternately described his startup (which is part of the current class at accelerator Y Combinator) as handling “boring work” and solving a “boring problem.” RevenueCat helps developers manage their in-app subscriptions, which Eiting said “is just boring — developers don’t want to do it.”
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And yet it can be crucial for their business. After all, Eiting and his co-founder Miguel Carranza both worked at brain training app Elevate (where Eiting was CTO and Carranza was director of engineering), and he said shifting Elevate’s business model from one-off purchases to recurring subscriptions “saved the company.”
Eiting left Elevate more than a year ago, ultimately deciding to build a startup around “this weird skill I have.” RevenueCat offers an API that developers can use to support in-app subscriptions on iOS and Android, which means they don’t have to worry about all the nuances, bugs and updates in how each platform handles subscriptions.
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Eiting said this is the kind of thing that “holds a lot of companies back — maybe not forever, but it’s usually at a time when a company shouldn’t be worrying about this.”
The API also allows developers to bring all the data about their subscription business together in one place, across platforms. Ultimately, he wants to turn RevenueCat into a broader “revenue...
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