'Mamma Mia! Here We Go Again' races to $77m worldwide

Screen | 7/23/2018 | Jeremy Kay
lukealukea (Posted by) Level 4
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Mamma Mia! Here We Go Again grossed $42.4m over the weekend from 41 markets as the musical sequel rounded out the session on $76.8m worldwide and Universal crossed the $1bn North American mark for the eighth consecutive year.

The film opened higher than 2008 original Mamma Mia in 34 markets, let by the UK on $13.1m, featuring the second highest musical opening day (approximately $4.8m) and opening weekend of all time.

Germany - Australia - Weekend - Mamma - Mia

Germany generated $4.5m, Australia $5m for the third highest opening weekend for a musical, ahead of Mamma Mia! and The Greatest Showman, Sweden $2.6m despite extreme heat and fires affecting the market. The homeland of Abba delivered the biggest opening day (roughly $491,000) and opening weekend for a Universal film, the second best July opening day.

In Spain Mamma Mia! Here We Go Again opened in Spain on $2m, while Norway scored the second highest opening day on $1m behind only Star Wars: The Force Awakens, rising to $2m over the weekend for a Universal record. The Netherlands produced $1.8m, New Zealand $1.1m for the fourth highest Universal opening weekend, Austria $1.1m, Denmark $959,000, and Finland $726,000. The film produced the biggest live-action musical opening day and weekend of all-time in Norway, Sweden, Denmark, Finland, Iceland and Hungary.

Fact - Sunshine - Cinema-going - Start - Universal

“Despite the fact that it’s balzing hot sunshine, which is never the best for cinema-going, we’ve had a really good start,” said Universal Pictures International president of distribution Duncan Clark.

The executive said that while Mamma Mia! Here We Go Again was not the kind of film where young males turn out en masse for opening weekend, the film had been playing well anecdotally across Europe with an age demographic ranging from 15 to 80 and was expected to play well throughout the summer.

Number - Males - Clark

“The number of males who came out was surprising,” Clark added, “It’s a...
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