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Nothing will accelerate your group launch faster than the right topic. When you choose a theme for an alignment series that is a common felt need in your congregation and your community, people will run to join groups. But, the reverse can also be true. Choosing the wrong topic will drive them away.
Several years ago, I was working with a church that started every year with a 21-day fast. They wanted to design a curriculum to support the fast. While I would never attempt to talk a church out of such a significant initiative, I did caution them that forming new groups might be a little challenging. On the bright side, the refreshments would be very easy. They started a handful of new groups for their members and had a great experience with their fast. But, they were far from involving the entire congregation.
Topics - Mature - Believers - People - Community
Some topics are for more mature believers rather than for people in the community who may have never darkened the door of your church. Anything to do with money: budgeting, giving, generosity, capital campaigns and so on are challenging to form groups around. While many people need help managing their finances, too many evangelists desiring $65 million jets have created a poor association between the church and money for most of the world. Don’t go there.
Other topics like evangelism, spiritual disciplines and spiritual gifts are great for the congregation, but probably won’t draw much interest from the community. There are ways to promote these topics more indirectly.
Series - Capital - Campaign - Series - Church
Instead of creating an alignment series around a capital campaign, why not create a series around what the church is raising money for? If the church is taking new initiatives to help the poor or become a resource in the community, then these are the topics to promote. Maybe the church...
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