Reddit is implementing chat room functionality for the site's subreddit communities in an effort to drive collaboration and traffic.
According to the Reddit development team, the implementation of live chatroom functionality was in order to cultivate community collaboration all within Reddit without needing to defer to third party apps built for collaboration such as Slack. Reddit believes that making it so the collaboration process occurs from start to finish solely on the social bookmarking site will grow their communities and help Reddit's image as a singular social destination.
Engadget - Community - Chat
According to Engadget, the community chat...
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