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Google is continuing to test new strategies in China after the U.S. search giant released its first mini program for WeChat, the country’s hugely popular messaging app.
WeChat is used by hundreds of millions of Chinese people daily for services that stretch beyond chat to include mobile payments, bill paying, food delivery and more. Tencent, the company that operates WeChat, added mini programs last year and they effectively operate like apps that are attached to the service. That means that users bypass Google Play or Apple’s App Store and install them from WeChat.
Year - Tencent - Support - Games - Games
Earlier this year, Tencent added support for games — “mini games” — and the Chinese firm recently said that over one million mini programs have been created to date. Engagement is high, with some 500 million WeChat users interacting with at least one each month.
WeChat has become the key distribution channel in China and that’s why Google is embracing it with its first mini program — 猜画小歌, a game that roughly translates to ‘Guess My Sketch.’ There’s no English announcement but the details can be found in this post on Google’s Chinese blog, which includes the QR code to scan to get the game.
App - Take - Games - Zynga - Draw
The app is a take on games like Zynga’s Draw Something, which puts players into teams to guess what the other is drawing. Google, however, is adding a twist. Each player teams up with an AI and then battles against their friends and their AIs. You can find an English version of the game online...
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