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There are roughly 45 million unpaid eldercare providers in the United States, according to the 2016 U.S. Census Bureau. It’s tough on these family caregivers, many of whom are working women who are also raising their own children.
Now, another startup in the space, three-year-old, San Francisco-based Kindly Care, is taking more of a marketplace approach, pairing vetted caregivers with families who need them, then helping both sides manage their financial and tax arrangements by acting as their back-office provider.
Company - Companies - Need - Founder - CEO
The company, as with many similar companies, was born largely out of the need of its founder and CEO Igor Lebovic, a native of Croatia who’d moved to the U.S. to nab two aerospace engineering degrees, and never moved home, instead starting a company with a college cofounder. They later sold their startup to About.com, then a property of the New York Times. But while it was a happy outcome for Lebovic, he worried about his parents, thousands of miles away, as the realization set in that he would likely never again be as available to them as he was when they lived in close proximity.
“Like a lot of people who leave their parents behind, It’s one of those things that I’ve wondered about over time. We don’t have a lot of plans for our parents, and there’s this guilt.”
Company - Europe - Point - Kindly - Care
Whether the 12-person company eventually expands into Europe at some point is a distant unknown, but Kindly Care seems to be resonating with caregivers in the U.S. According to Lebovic, more than 100,000 caregivers have registered with the platform in hopes of finding an assignment through it, and 20,000 people have been fully vetted and are now available to contact through the platform, ranging from people who specialize in memory care; to specialized...
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