'Mamma Mia! Here We Go Again' revs up for global launch

Screen | 7/17/2018 | Jeremy Kay
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‘MAMMA MIA: HERE WE GO AGAIN’ IS A BIG RELEASE IN JULY.

Universal top brass are preparing for the global launch of Mamma Mia! Here We Go Again this week, exactly 10 years after Mamma Mia! took off en route to a $609.8m final global tally.

Sequel - Abba - Songs - Ventures - Territories

The musical sequel, based like the original on Abba songs, ventures into 41 territories this week, day-and-date with Friday’s [July 20] North American bow in approximately 3,200 theatres.

The UK, Australia, Germany, Spain and Abba’s home country Sweden are expected to be among the highlights in the first wave as the family tentpole rolls out through September.

UK - End - Run - Film - Time

The 2008 original opened in the UK on $13.1m and grossed an extraordinary $94.4m by the end of its run to rank as the 11th highest film of all time in the territory in local currency. Those numbers adjust for inflation to $15m and $108.1m in real terms.

Also in action this week are Philippines, Malaysia, Argentina, Belgium, Switzerland, and Vietnam.

Universal - Executives - Mamma - Mia - Debut

Universal executives forecast Mamma Mia! Here We Go Again will open higher than the original’s $27.8m North American debut in July 2007. The musical finished on $144.1m and took $465.7m internationally.

Adjusted for inflation, those numbers equate to $31.9m, $170.9m, and $552.4m. The original’s global tally adjusts to $723.4m in real terms.

Cast - Meryl - Streep - Amanda - Seyfried

The returning original cast of Meryl Streep, Amanda Seyfried, Dominic Cooper, Pierce Brosnan,...
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