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Three episodes into its run, Paramount Network’s breakout new drama Yellowstone is the second most watched TV series on ad-supported cable to air in 2018, only behind juggernaut The Walking Dead.
Over its first three episodes, the series starring Kevin Costner has averaged 4.6 million viewers in Live+3. The drama had held steady in the ratings and even growing in key demographics. The most recent third episode, entitled No Good Horses, set records in adults 18-49 (1.3), adults 25-54 (1.9) and women 25-54 (1.7).
Series - Premiere - Yellowstone - Viewers - Live+3
The series premiere of Yellowstone drew nearly 5 million viewers in Live+3, making it the top summer drama series debut on cable or broadcast. I was also ad-supported cable’s most-watched scripted drama series premiere since FX’s The People v O.J....
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