Amazon on track to capture nearly HALF of US retail market by the end of 2018, research shows

Mail Online | 7/13/2018 | Annie Palmer For
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Amazon is truly eating the retail world.

A new report from digital marketing research firm eMarketer indicates that the Silicon Valley giant is expected to capture a whopping 49.1% of the US retail market by the end of 2018.

Amazon - Sales - US - Increase - %

Specifically, Amazon is projected to rake in $258.2 billion in e-commerce sales in the US, which is an increase of 30% from 2017, eMarketer noted.

Far behind Amazon is eBay at 6.6%, followed by Apple at 3.9% and Walmart - considered to be Amazon's top rival - at just 3.7%.

Home - Depot - Best - Buy - QVC

Home Depot, Best Buy, QVC Group, Macy's, Costco and Wayfair make up the rest of the list.

The data shows just how large Amazon's e-commerce business has become.

Growth - Signs

What's more, its continued year-over-year growth indicates it shows no signs of slowing down anytime soon.

Amazon, which was founded in 1994, started out as a modest online book seller that has since grown into a sprawling e-commerce platform that reaches into wide-ranging industries, like video streaming, cloud computing, logistics and more.

Growth - Engine - Amazon - Marketplace - Third-party

However, its major growth engine continues to be Amazon's Marketplace, which allows third-party sellers to market products on the platform and use the firm's logistics network.

eMarketer said it comprises 68% of Amazon's retail sales, compared to 32% for Amazon's direct sales.

Firm - Amazon - Marketplace - Sales - %

The firm believes Amazon's Marketplace sales will comprise over 70% of Amazon's e-commerce business by 2019.

'The continued growth of Amazon’s Marketplace makes sense on a number of levels,' said Andrew Lipsman,...
(Excerpt) Read more at: Mail Online
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