What Netflix’s Huge Emmy Morning Says About HBO and Hollywood

Variety | 7/12/2018 | Daniel D'Addario
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Thursday’s Emmy nominations announcement ratified something that’s been all-but-official for some time now: Netflix is, at present, the dominant force in television.

The streaming service earned the most nominations at this year’s ceremony, picking up 112 nods and outpacing traditional Emmy leader HBO, which earned 108. The small difference looms large symbolically, demonstrating Netflix’s strength across fields. Sure, it earned nominations for best comedy (“GLOW” and “Unbreakable Kimmy Schmidt,” the latter of which seems to have become an automatic nominee regardless of year-in, year-out quality) and best drama (“Stranger Things” and “The Crown”). But it is also in the mix for best limited series (“Godless”), best structured reality program (“Queer Eye”), and best children’s program (three of the category’s five slots).

Netflix - Moment - Worth - Celebrating - Nominations

For Netflix, it’s a moment worth celebrating, even as certain key nominations remained outside its grasp. A best drama nomination for “Ozark,” for instance, would seem to have been possible, and “Mindhunter” had an outside chance, too; both new shows were blocked by a logjam of returning series. But the bragging rights aren’t altered by an individual omission or two.

And those bragging rights, appropriately, belong to a service whose ambition has long been to dominate the realm of TV. No network can compete with Netflix when it comes to the volume of television it produces, or the money that’s spent on it. But it’s likely cold comfort to HBO in particular that they’re playing a different game than Netflix is. After all, the argument for HBO’s uniqueness — the tradition of quality that new corporate owners AT&T, according to reporting about their hopes to ramp up production at the cable channel, fail to understand — is the special stamp it puts on each piece of its relatively small inventory. It’s one night a week that’s been labored over, in contrast to...
(Excerpt) Read more at: Variety
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