How the ticketing world is taking on scalpers and bots

CNET | 7/12/2018 | Sarah McDermott
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Your favorite band is coming to town and there's no way you're going to miss them. You've saved up for the best seat in the house and set an alarm so you'll be ready the moment tickets go on sale. But by the time you've logged in and made it to the front of the virtual queue, everything's sold out and your hot ticket is going for twice the asking price on a dodgy-looking website.

Teeth - Night - Spotify - Happening - Industry

You grit your teeth and resign yourself to a night in with Spotify. You wonder, why does this keep happening, and what is the industry doing to make it better?

Ticket resellers, scalpers or touts: Whatever you call them, they're the bane of both fans and artists. In some ways, they're not all that different from a guy hanging out near a concert venue, trying to sell last-minute tickets to anyone who happens to be passing by. Euphemistically described as "power users" within the ticket industry, they do business on sites such as StubHub, Viagogo and Get Me In. They use bots to scoop up tickets to popular events as soon as they go on sale, then sell them for huge markups.

Tickets - Industry - Billions - Dollars - Advances

But as reselling tickets has grown into an industry worth billions of dollars, technological advances are helping stop scalpers in their tracks and get real fans in the seats where they belong.

Helen Rolle is the venue business manager in charge of marketing and special events at Islington Assembly Hall, an art deco live music venue in north London. She says touts are a blight on the music industry and blames their getting away with it for so long on paper tickets.

Paper - Tickets - Tout - Dream - Rolle

"Paper tickets have been a tout's dream," Rolle says. "You get them and you can [easily] pass them on." Although it's possible...
(Excerpt) Read more at: CNET
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