2 former Clarks and Allen Edmonds employees left their jobs and launched a startup that makes luxury dress shoes the average guy can afford — all under $250

Business Insider | 7/11/2018 | Amir Ismael, Insider Picks
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As the foundation to any impressive outfit, a man's shoes say a lot about his style and character. Dressing professionally is all about looking polished and put-together, but finding shoes that personify that can be difficult — especially if you're on a budget. Most times you're met with subpar inexpensive options or overpriced high-end ones. Brands that can successfully balance fine quality and affordable prices are few and far between — but Moral Code, a new startup designed for the modern gentleman, is filling that gap.

Co-founded by Mark Kohlenberg and Laura Engerman, Moral Code brings together over 50 years of collective experience, having worked for brands like Allen Edmonds, Florsheim, and Clarks. The company launched less than a year ago in August 2017, and even with valuable insight from some of the biggest brands in men's footwear, it's taking a different completely approach to its process.

Contrast - Brands - Founders - Moral - Code

In contrast to the brands that the founders came from, Moral Code uses a direct-to-consumer business model. When you buy a pair of Moral Code shoes, you're paying for the cost of premium materials, some of the company's overhead, and of course a bit of profit. However, since there isn't an astounding retail markup like that of shoes sold in department stores, you get a lot more value for your money, and more savings, too.

To stand out in a market flooded with seemingly identical shoes, Moral Code puts a tremendous amount of energy into designs that showcase a close attention to detail that style-conscious consumer can appreciate. "When you look at some of the 'traditional' men's footwear brands, they have not kept up with today's consumer," said Moral Code CEO and co-founder Mark Kohlenberg. "The styling is dated, the silhouettes are tired, and comfort is nonexistent. We integrated unique styling, bespoke materials, and incredible comfort...
(Excerpt) Read more at: Business Insider
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