Instagram continues to promote Stories interactivity with new Q&A widget

TechCrunch | 7/10/2018 | Lucas Matney
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Instagram is still exploring what types of more traditional (feed-based) social interactions in can inject into the Stories format. The company has integrated some of these experimentations into Stories pretty seamlessly so far, mainly because they haven’t been all that jarringly text-heavy. They’ve introduced a slider and polling widget that accompany questions users can slap onto photos or videos they’ve taken, but for the most part it’s all been pretty simplistic.

Instagram is wading deeper into the waters of a feed/stories hybrid as it seeks to foster greater interaction out of a medium that has always seemed to be at its best when it comes to passively sucking up content. A new “Questions Sticker,” which the company is introducing today, gives users a way to ask their followers for questions that they can then selectively share and reply to publicly inside their Stories feed.

Functionality - Boon - Influencers - Platform - Plenty

This functionality could be a major boon to “influencers” on the platform who have plenty of curious fans who are interested in finding out more about them in a way that’s a...
(Excerpt) Read more at: TechCrunch
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