New HBO Executive Presents New Plan For The Network To Become Broader And Bigger

The Playlist | 7/9/2018 | Charles Barfield
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One of the more interesting results of the AT&T/Time Warner merger is the effect the new sale would have on HBO. The premium cable network has built a name and reputation for being a network with recent Hollywood blockbusters and incredibly high-quality original entertainment. The network has managed to keep that quality high due to being picky with what it produces. However, since there’s a new boss in town, it looks like HBO is going to be a little less picky.

AT&T executive, and new chief executive of Warner Media, John Stankey recently had a town hall with the employees of HBO to present his new vision for the network. And according to a report from the New York Times, it appears the new mandate is simple – lots of content that appeals to lots of eyeballs.

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“We need hours a day. It’s not hours a week, and it’s not hours a month. We need hours a day,” said Stankey. “You are competing with devices that sit in people’s hands that capture their attention every 15 minutes.”

Previously, HBO has long considered themselves not on the same page as Amazon, Netflix, or Hulu, due to their sheer number of original programming. HBO has prided themselves on being a cultivated selection, where the average viewer knows that there’s a high level of quality. But Stankey wants both quality and quantity.


And to do that, the executive knows it’s not going to be...
(Excerpt) Read more at: The Playlist
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